
Design is strategy turned visual
And what is strategy without people, empathy, vision, structure and business
its unrelenting taste, not just felt — but operationally at scale
The onset of AI requires leadership to be more intentional while considering a holistic context, while ops leadership just became 10x more prevalent and essential.
The need to be more intentional and considerate of context trickles down the corporate ladder making it more important for direct reports and iCS to justify more, operate better, and speak business.
I’ve redesigned legacy infrastructure, led design at high-growth startups, and single-handedly crafted brand strategy for a Business School director. Product isn't just what I build—it's how I solve problems and drive measurable growth.
Design is a strategic priority, however design drives the vision behind product, ops, and revenue. THe reason why design leadership's value is called into question, is the lack of infrastructure and even more so, a lack of understanding into business & data Literacy, product strategy, op logistics, and executive influence.
This understanding that design is changing is the first step, from simply being technically proficient, to influencing forward products, facilitating collaborative decision-making, and building scalable solutions. All while directing AI to explore, iterate, and move faster, .