Hi

Im

Kev

IN

XU

Why?

WHo?

Where?

What?

Self-starter product designer driven by process, genuine connection, and human-centered design

KEVIN

XU

how?

Ann Arbor

-> NYC

UMSI Logo

Product Designer

@ KOteitsp | PREV @ Tour & Michigan Medicine

UMSI Logo

What are you looking for?

A

UI Design

A

UI Design

B

UX/Product Cases

B

UX/Product Cases

C

UX Research

C

UX Research

D

Storytelling/Process

D

Storytelling/Process

E

Interaction Design

E

Interaction Design

F

Brand Design

F

Brand Design

humanize systems and technological experiences to empower connections and get things done

Meet my Case Studies!

Meet my work!

Kevin is a product person, user advocator, and aesthetic technologist

Extras!

Michigan Medicine Image
Michigan Medicine Image

Michigan Medicine: Multi-PLatform Legacy Migration

Reorganized content bottom-up based on user research from 76 respondents & 21 interviews, creating a community-1st environment focused on acquisition, clarity, and replicability.

Client Contract

WEB & template design

COntent Management

Gen & Eval Research

// sept-may 2025

TalentPeakAdvisors Image
TalentPeakAdvisors Image

Talent Peak Advisors: Doing the dirty work

Competitor Analysis, Industry Prioritization, Operational Recommendations & Website Overhaul for the UofM Ross Business School Director of Admissions.

Client Contract

Business Strategy

web design

UX + Market Research

// feb-aug 2024

Kazamatsuri Quest Image
Kazamatsuri Quest Image

NOAA: Redesigning NOAA Great lakes WEbsite to empower change and preservation

Redesigning NOAA's website with navigation, immersion, and accessibility in mind to empower researchers, policymakers, and educators.

Client Redesign

UX & UI Design

Interaction Desgin

Web Design

// Jan-MAR 2024

Kazamatsuri Quest Image

Locali: REframing blue collar work (WIP)

Empowering decent work and small businesses with local job matching and equitable job applications.

Project

ux & ui Design

UX Research

User Interviews

// Sept-Dec 2024

Umich UX Research Image

Kazamatsuri Quest: a 2d Platform Game

Game concept development from research to market strategy. Pitched to BetterPlay Studios and Arbor Interactive.

Project

Game Design

PM and UX

Pitch Competition

// jan-MAY 2023

Umich UX Research Image

UX Research Powering U-M's Campus App

Identifying pain points and opportunities for improvement for campus way-finding to develop a user centered solution.

Deliverables

Data Analysis

UX Research

User Interviews

// jan-mar 2023

Umich UX Research Image

Inspired by React and Tailwind built in Figma

prototype

Microinteraction

// MAR 2025

Umich UX Research Image

Inspired by Google Maps, Greenhouse, and LinkedIn

prototype

Microinteraction

// DEc 2024

OTHER FUN THINGS IVE DONE


Branding

Blender Scripting

Coding

Illustrations

Graphic Design


Branding

Blender Scripting

Coding

Illustrations

Graphic Design

Creation of the HUa (Flower)

CREATION OF XU UX LOGO

CIQIKOU Graphic Design

Tamarind Image
Tamarind Image

Tamarind Brand Identity Design

Alley Cat Illustration

Alley Cat Illustration

ADB GFA Sim image
ADB GFA Sim image

Internship Presentation: Glare Free Area Simulator

The BOX design
The BOX design

THE BOX Graphic Design

Matcha Poster Image
Matcha Poster Image

Matcha poster

GLobal Health Alliance Club Logo

Exotic Flower Collage

Thanks for stopping by! Look forward to chatting ;)

KEVXU@UMICH.EDU

Designed & made by @ KEVXU 2024

UPDATED 09.11.2025

Thanks for stopping by! Look forward to chatting ;)

Best Viewed on Desktop!

@ KEVXU 2024

UPDATED 09.11.2025